The Unknown – Discover the holiday region Gstaad from a different perspective.

A true insider tip for everyone: “Suufsunntig” is a sociable Sunday during which the “master cow” is celebrated on an alpine pasture. The master cow is chosen by the farmer based on appearance, temperament, and various other criteria. “Suufsunntig” has its roots in a time when farmers, after long and demanding weeks of work, deliberately set aside days for community and exchange. Especially in remote valleys such as the Saanenland, these Sundays were important for maintaining social connections. People would gather in homes or inns, share homemade food and drink, and strengthen their sense of togetherness. Today, the occasion has become more relaxed, but the idea remains the same: spontaneous encounters, music, and conviviality take center stage.

When the scent of fresh alpine cheese drifts through the streets and intricately decorated cowbells are on display, it’s market time in Saanen. Here, craftsmanship, tradition, and enjoyment come together—a feast for all the senses. Alpine cheese is the result of a centuries-old tradition of alpine farming: in summer, the cows are moved up to the mountain pastures, where cheese is made directly on-site from fresh milk. The cowbell market complements this tradition—cowbells were originally used to locate animals in rugged terrain. Over time, they became artistically decorated and are now both a symbol of status and a handcrafted product. This market brings both elements together and showcases the close connection between people, animals, and mountain life.

A bath in fresh whey at Alp Turnels is pure relaxation. The natural nourishing effect and the tranquility of the mountain landscape make this experience a special escape far from everyday life. In the past, whey was a by-product of cheese production and was used in many ways—including for body care. Its skin-nourishing properties were discovered early on. On alpine pastures such as Turnels, this gave rise to a simple yet effective bathing experience. Today, the whey bath combines tradition with wellness: a natural treatment set within the peaceful surroundings of the mountains.

With great dedication, the Landfrauen present their handmade products—often dressed in traditional attire. Visiting their stand feels like a small journey into the living culture of the region. Each area has its own distinctive details and colors. The Landfrauen themselves have long played a central role in passing down knowledge—whether in the kitchen, the garden, or in craftsmanship. Their market stalls are therefore living traditions.

When: Saturday, 09:00–12:00
Where: Promenade, 3780 Gstaad

The powerful voices of yodelers touch the heart directly. Whether in a church service, a concert, or a workshop—here you can experience the alpine soundscape up close.

Yodeling originally developed as a form of communication in the mountains—used to call across long distances. From this, a unique vocal art form emerged. In yodel masses, this tradition is combined with spirituality, while choirs and workshops pass on the knowledge. It is a living cultural expression that connects generations.

Theatre under the open sky, surrounded by mountains—hardly anything could be more atmospheric. These performances combine culture and nature into a truly unique experience.

Open-air theatre has a long tradition in Switzerland, often featuring regional stories and plays in local dialect. Nature itself becomes both stage and backdrop. Originally emerging from simple village festivals, these performances have evolved into cultural highlights with a very special atmosphere.

The Fondueland is an oasis for lovers of delicious cheese specialties. Here, the cheese is shaped by the fresh mountain air, lush grasses, and fragrant herbs. Eight oversized caquelons and two cozy huts offer space for social gatherings with breathtaking panoramic views. Whether on foot, by bike, on skis, or with snowshoes - in the Fondueland Gstaad, everyone can find their own perfect spot to enjoy nature.

The nostalgic fondue backpack is a must-have for this unforgettable outdoor experience. It includes creamy classic or aromatic truffle fondue from local dairies, crispy fondue bread from regional bakeries, spices, a caquelon, a rechaud with fuel paste, as well as plates and forks.

The fondue backpack is available for two or more people by pre-order at the dairies in the region.

Here, the cows take center stage: at cattle shows, the most beautiful animals are awarded prizes. Festively decorated and proudly presented, they are the true stars of the day.

Cattle shows originated from the need to assess and improve breeding quality. Over time, they evolved into social events where the most beautiful and high-performing animals are honored. The festive presentation reflects the farmers’ pride in their livestock.