Three wooden sledges stand at the top of the mountain in fresh powdery snow, with white mountain peaks in the background. ©  CC BY-NC-ND 4.0 Melanie Uhkoetter / Gstaad Saanenland Tourismus

Three sledges in fresh powdery snow.

Many, round cheese wheels lie in a high room on six superimposed racks. The room is lit by candlelight from a candlestick. ©  CC BY-NC-ND 4.0 Yannick Romagnoli / ©Gstaad Saanenland Tourismus

Cheese grotto with candles

Black paper cut art with cows, calves, goats, horses, cats, dogs, fir trees, alpine huts, a chalet and mountains on a white background. ©  CC BY-NC-ND 4.0 unbekannt / ©Gstaad Saanenland Tourismus

Paper cut art with an agricultural theme


Alpine living

Experience Alpine traditions first hand!

Despite its rich tourist offerings, the holiday region Gstaad has retained its alpine authenticity. There are 340 farms, 80 working alpine pastures and almost 11'000 cows. Alpine tradition is alive and well, and local products and craftsmanship are highly valued. Animal husbandry, milk and meat production characterise Alpine agriculture. The local farmers are delighted with the interest shown in their work, which makes a significant contribution to the preservation of unspoilt nature.

A large plate is covered with cheese rolls.

A plate full of rolled Hobelcheese

©  CC BY-NC-ND 4.0 unbekannt / ©Gstaad Saanenland Tourismus

Alpine and regional products

Our region is known for its premium-quality regional specialities. We don't mean just its cheese and meat products, but also traditional crafts such as toboggan-building or the art of paper-cutting. You will find regional products in many businesses, and hear interesting details about their origin or production. 

Traditional crafts

Traditional craftsmanship in the holiday region Gstaad is very complex and has mostly grown historically. The most obvious of these is our regulated building method. But skills are also passed on from generation to generation in other areas, thus promoting regional traditions.

 Village square in Saanen in winter with a green fir tree in the middle. Typical wooden chalets all around.

Village square in Saanen in winter.

©  CC BY-NC-ND 4.0 Mattias Nutt Photography / ©Gstaad Saanenland Tourismus
Countless fresh cheese wheels lie on ten wooden shelves. You can see seven rows - so there are about 70 cheeses in this picture.

Cheese storage

©  CC BY-NC-ND 4.0 Hanna Büker / ©Gstaad Saanenland Tourismus

Cheese, glorious cheese

The journey from milk to cheese begins with the cows in the green meadows and ends in the mysterious cellars of the dairies or farmers. Immerse yourself together in the world of cheese and be enchanted by the stories behind every bite, passed down from generation to generation. Cheese enriches the lives of the valley's inhabitants and hopefully also the lives of every guest.

Museums & exhibitions

There are many stories from the past to discover in the Gstaad holiday region. How did people live in earlier times and what tools did they use? Or who was Sir Yehudi Menuhin and how did he influence the Gstaad holiday region and the whole world with his music? When were the first paper cuttings made? All the answers and more can be found in the region's museums.

The museum is an old Saanenhaus. The ground floor is white brick, the next two floors are built with old wood. The windows are small and have

Museum from the outside evening

©  CC BY-NC-ND 4.0 Mark Nolan / Markus Nolan
A man and a woman in traditional costume standing together, with wine glasses in their hands. In the background are cows with flower wreaths on their heads.

Daniel und Ursula, Alp Turnels, Turbach

©  CC BY-NC-ND 4.0 Ursula Michel / ©Gstaad Saanenland Tourismus
Ursula Michel, Farmer, Gstaad and Alp Turnels

«Alpine life is physically very tough. But working in the peace of the alp and in harmony with nature gives me a lot of strength back. Producing such a unique product - our alp cheese, which later matures into Hobel cheese - is pure satisfaction for me.»