Three sledges in fresh powdery snow.
Cheese grotto with candles
Alpine living
Experience Alpine traditions first hand!
Despite its rich tourist offerings, the holiday region Gstaad has retained its alpine authenticity. There are 340 farms, 80 working alpine pastures and almost 11'000 cows. Alpine tradition is alive and well, and local products and craftsmanship are highly valued. Animal husbandry, milk and meat production characterise Alpine agriculture. The local farmers are delighted with the interest shown in their work, which makes a significant contribution to the preservation of unspoilt nature.
A plate full of rolled Hobelcheese
Alpine and regional products
Our region is known for its premium-quality regional specialities. We don't mean just its cheese and meat products, but also traditional crafts such as toboggan-building or the art of paper-cutting. You will find regional products in many businesses, and hear interesting details about their origin or production.
Traditional crafts
Traditional craftsmanship in the holiday region Gstaad is very complex and has mostly grown historically. The most obvious of these is our regulated building method. But skills are also passed on from generation to generation in other areas, thus promoting regional traditions.
Village square in Saanen in winter.
Cheese storage
Cheese, glorious cheese
The journey from milk to cheese begins with the cows in the green meadows and ends in the mysterious cellars of the dairies or farmers. Immerse yourself together in the world of cheese and be enchanted by the stories behind every bite, passed down from generation to generation. Cheese enriches the lives of the valley's inhabitants and hopefully also the lives of every guest.
Museums & exhibitions
There are many stories from the past to discover in the Gstaad holiday region. How did people live in earlier times and what tools did they use? Or who was Sir Yehudi Menuhin and how did he influence the Gstaad holiday region and the whole world with his music? When were the first paper cuttings made? All the answers and more can be found in the region's museums.
Museum from the outside evening
Daniel und Ursula, Alp Turnels, Turbach
Ursula Michel, Farmer, Gstaad and Alp Turnels«Alpine life is physically very tough. But working in the peace of the alp and in harmony with nature gives me a lot of strength back. Producing such a unique product - our alp cheese, which later matures into Hobel cheese - is pure satisfaction for me.»