Newby Teas

Embark on a tea journey in the heart of Gstaad, where the Newby Teas Boutique offers a curated selection of exceptional teas from across the globe. Whether you're a novice or a connoisseur, we will help you find your perfect cup and share the fascinating story behind it.

Founded in 2000 with a mission to revive the world's appreciation of fine tea, Newby is dedicated to preserving the craft, integrity and heritage of this timeless beverage. Its leaves are sourced from Ethical Tea Partnership certified gardens and reach the Newby Preservation Centre in Kolkata within days of harvest, where they are lab-tested and sustainably packaged.

Substantially owned by the N. Sethia Foundation, the company directs its profits to charitable initiatives worldwide. The Foundation is also committed to preserving the art of tea, notably through the creation of the Chitra Collection, the largest privately owned collection of historic teaware, with nearly 2,000 pieces spanning centuries and cultures.

Set in the beautiful Chalet Chitra, our flagship boutique invites you to explore rare blends and unique accessories. Tell us about your experience of tea, or what you would like to discover, and reserve our Tea Room to share a special moment with your loved ones.