Social-Media einsetzen, um Herausforderungen in der Branche zu bewältigen

Course Duration:

• 09:00 - 12:00 & 13:15 - 16:15 Uhr


Learning Objectives for Participants:

• understand the fundamental importance of social media and can choose the suitable platforms for their target audience.
• understand how to create a social media strategy that is aligned with their specific goals and target groups, and learn how to effectively plan their social media activities.
• know how to create engaging and relevant content that appeals to the target audience and strengthens the hotel brand.
• know how to effectively manage their community and represent their brand authentically.
• be familiar with important tools and metrics for monitoring success and optimizing their social media activities.