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Published: 12. October 2020

Plan with confidence in Gstaad – It pays to book early even this winter

This year, many people feel uncertain about booking their winter holidays. In response, the destination of Gstaad is offering new booking conditions that will allow them to plan their winter holiday with confidence: as of now, all cable cars and ski schools and most hotels are offering money-back guarantees. In the event of another officially imposed lockdown due to COVID-19, people will be entitled to a refund or credit note for any accommodation or services booked from today. Advance sales of ski passes for the season are already open, so until 15 December 2020 guests can purchase their ski pass at a preferential early-bird price.

The precautionary measures that have been taken to protect the population as a result of the pandemic are troubling people who want to plan their winter holidays in the Swiss Alps. In order to give its visitors more confidence in making their plans, the Gstaad Marketing Organisation, in partnership with all the cable cars and ski schools and most hotels, has introduced a unified policy. "Our destination stands together in backing this idea. The standardised money-back guarantee enables Gstaad to offer its guests greater confidence in their planning," says Claudia von Siebenthal, Head of Marketing Communication, who is pleased with the project she initiated. An overview of participating hotels, along with the terms and conditions and how to book, can be found online at

It pays to book early
Early-bird sales of season ski passes for Gstaad and the Top4 pass for the regions of Gstaad, Adelboden-Lenk, Jungfrau Ski Region and Meiringen-Hasliberg will be available until 15 December 2020. 1-day and multi-day passes can also be booked now at flexible prices. In the same way as last year, people can take advantage of lower prices by booking early. Passes purchased online are always cheaper. Booking via the online shop also avoids the need to queue at the ticket counter, and the same money-back guarantee will apply if there is another lockdown.

Investing in new snow-making equipment, lifts and restaurant services
"We know that the cable cars will face new challenges this winter," says Matthias In-Albon, Managing Director of Bergahnen Destination Gstaad (BDG). "Nevertheless, I'm optimistic about the future and confident that we will still be able to welcome lots of visitors here, not least thanks to our investment over recent years and new facilities such as the Eggli mountain restaurant." Over the last few years, the BDG has made this ski region even more attractive by introducing new lifts and snow-making equipment. A great deal of money has been invested in order to offer visitors a more comfortable and appealing winter sports experience. Consequently, prices for this year's season pass have been slightly adjusted: the Top4 pass for all four ski regions now costs CHF 777 and the season pass for local residents costs CHF 599.

Gstaad is a gourmet destination and for this season also has new services to offer its visitors away from the ski slopes. Winter hikers, snow-shoe walkers and ski touring and sledging enthusiasts can now look forward to treating themselves at the new Eggli mountain restaurant. The official opening for the start of the winter season is planned for 19 December 2020.

Contact for all other questions:
Antje Buchs, PR Project Manager
Tel. +41 33 748 81 43,