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Published: 27. May 2019 - Source: Gstaad Palace


Gstaad, 27 May 2019 – The Gstaad Palace is one of Switzerland's leading hotels. It is also one of the only ones that has been family-run for three generations. Yesterday, Andrea Scherz, the current owner and general manager, was rewarded for his consistently excellent work and his feel for innovation and tradition and named Hotelier of the Year 2019 in the leading ranking by publicist Karl Wild – published by the SonntagsZeitung and Werd & Weber Verlag.

The owner and general manager of one of Europe's last owner-managed luxury hotels: Andrea Scherz. He has been putting his energy into the Gstaad Palace with its 90 rooms since 1996 – a hotel that he part-owns and of which he is the general manager. This famous hotel in Oberbort, Gstaad is a true "family affair". Andrea Scherz represents the third generation of Scherz Family managers. "The sense of hospitality was handed down to me. My grandfather Ernst and my father Ernst Andrea, with whom I still share major decisions, passed on their passion for the hotel trade to me. My mentors never let me forget our primary mission: there is no such thing as ‘no’ at the Gstaad Palace", explains Andrea Scherz.

Yesterday, Andrea Scherz was named 2019 Hotelier of the Year in the prestigious ranking published by leading Swiss publicist Karl Wild in partnership with the SonntagsZeitung newspaper and publishers Werd & Weber Verlag. "This award is hugely gratifying – not just for me personally, but also and above all for my talented team of up to 300. We work hard every day to live up to our tradition of excellent hospitality in line with the times – a demanding task as the entire luxury hotel segment faces greater challenges than ever before."

Before Andrea Scherz joined the Gstaad Palace as a receptionist in the 1996 summer season, he had worked for various hotels such as the Beau-Rivage in Lausanne, the Savoy in London and the InterContinental in Geneva. Previously, he had also completed various internships in the United States and Italy. Andrea Scherz is a graduate of the Ecole hôtelière de Lausanne (EHL). He is fluent in German, English, French and Italian.

Quality is also in his blood: his father Ernst Andrea was named "Leading Legend" by Leading Hotels of the World in 2015. "It is worth saying that it was my choice to enter the hotel trade. A choice born of genuine interest and a touch of madness, which is true for every member of the Scherz family." You could say that the Gstaad Palace was a playground for Andrea Scherz. Since childhood, he has rubbed shoulders with countless famous personalities such as Roger Moore, Roy Emerson, Yehudi Menuhin, President Jacques Chirac and Prime Minister Margaret Thatcher; Thatcher even wrote her memoirs at the Palace.

Andrea Scherz has just turned 50 and is now a key figure in the world-famous Gstaad resort and beyond. He sits on various supervisory boards in the tourism and hotel industry such as Swiss Deluxe Hotels, Leading Hotels of the World and Flugplatzgenossenschaft Gstaad-Saanenland.

KARL WILD The business journalist, author and hotel tester Karl Wild is the founder of "Schweizer Hotelrating" Swiss hotel ranking, which has appeared in the "SonntagsZeitung" newspaper for the past 21 years. Wild also travels the world as a tester for a global alliance of luxury hotels. He writes for a number of major publications both in Switzerland and abroad. Wild lives in Langnau in the Canton of Zurich, where he runs a ghostwriting firm.

The leading five-star superior Gstaad Palace hotel, which opened its doors for the first time in 1913, is now owned by the third generation of the Scherz family. This makes it one of the last family-run hotels in Europe where VIPs experience a first-class culture of hospitality. The 90 rooms and suites at the seasonal hotel with exceptional panoramic views out over the Bernese Oberland skilfully combine contemporary glamour with alpine cosiness. Five restaurants in Gstaad’s landmark serve Swiss, Italian and international specialities and gourmet cuisine from a kitchen that holds 15 Gault Millau points. The hotel’s own GreenGo nightclub is famous for its legendary parties and illustrious clientèle. The 1800 m² Palace Spa is a treat for the senses. An outdoor Olympic-sized swimming pool and four tennis courts are available in summer. In the Walig Hütte, an alpine hut dating back to 1783 at 1700 metres above sea level, Gstaad Palace has a unique refuge where guests can experience the real luxury of the Saanenland; peace, tranquillity, and authenticity up close. The Scherz family welcomes guests from 22 June to 8 September 2019 and in winter from 20 December 2019 to 8 March 2020.

Dr. Reto Wilhelm, Medienstelle Schweiz Gstaad Palace
c/o Panta Rhei PR
Tel: +41 (0)44 365 20 20