The Gstaad brand today is synonymous with stylish charm and discreet understated luxury, which Gstaad's famous royal guests and visitors from the worlds of film, art, sport and science have come to appreciate. Yet despite its style and class, Gstaad has remained genuinely Alpine and down-to-earth. It is proud of its tradition and lives and breathes it every day. Gstaad has 200 farms, 80 of which still use Alpine pastures and around 7000 cows in the region. At the same time, a range of diverse leisure amenities deliver first-class leisure and recreation in summer and in winter. Over a thousand cultural and sporting events are available to visitors every year, including top events with an international reputation. In addition, visitors will find first-class hotels, outstanding shopping facilities along the traffic-free promenade and an airport in Saanen.