The international schools in the region laid the cornerstone for the tradition of Gstaad becoming a holiday destination of world class renown: "L’Institut le Rosey", which has relocated its campus to Gstaad for ten weeks every winter since 1917, the "John F. Kennedy School" in Saanen and the "Gstaad International School". Their students, parents, teachers, relatives and friends have become Gstaad's ambassadors and carry the Gstaad lifestyle out into the wide world.