Alpine Authenticity

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Cows, Cheese and Chalets

In spite of its wealth of tourist facilities, the holiday region of Gstaad has retained its Alpine authenticity. There are 200 farms, 80 working Alpine pastures and around 7,000 cows. Alpine traditions are lived and breathed and local produce is very popular.

The people of the Saanenland proudly and self-confidently uphold their traditions and demonstrate that modern tourism and old practices can co-exist harmoniously. On the contrary, visitors love the region's Alpine authenticity.

The famous Simmental spotted cow is a hallmark of the Gstaad holiday region.
The famous Simmental spotted cow is a hallmark of the Gstaad holiday region.

As many cows as people

Gstaad has a population of 7,200. And just as many cows. Nothing would work here without Simmental cattle. They provide the excellent milk for the famous Alpine cheese and Hobelkäse. Their spicy air-dried beef is also a delicacy. However, they are more than just livestock. At Alpine festivals, like "Suufsunntig", the prize "Meisterkuh" is selected and festively decorated. And when the cows leave the high Alpine pastures in the autumn amidst the loud clanging of bells, this is an age-old tradition and not a tourist event.

Alpine architecture – based on tradition

A village's architectural image has a decisive influence over how it is perceived. With Gstaad this means: authenticity, harmony, warmth and hospitality. This is based on Gstaad's chalets, which are either original or re-interpreted, but always true to tradition, thereby retaining the typical character of Gstaad.

Local culinary delights and traditional crafts

It doesn't have to be imported caviar and French butter. Those in the know in Gstaad swear by its local produce. Gstaad's very own Alpine cheese and finely sliced Hobelkäse, "Alpine gold" is produced exclusively by hand over a wood fire. Delicious Saanen mustard is made from cherry most and served with air-dried Simmental meat. These delicacies can be bought directly from the farms themselves. Traditional crafts are also lovingly nurtured in the region. Paper-cutting, carving, farm painting or sledge-building – everything is still done precisely by hand following instructions handed down over the years.



The region has a further 9 chalet villages alongside Gstaad, located at an altitude of between 1,000 and 1,400 metres. Yet despite its style and class, Gstaad has remained genuinely Alpine and down-to-earth. It is proud of its tradition and lives and breathes it every day.

Over a thousand cultural and sporting events are available to visitors every year, including top events with an international reputation. In addition, visitors will find first-class hotels, outstanding shopping facilities along the traffic-free promenade and an airport in Saanen.


Gstaad Saanenland Tourismus
Promenade 41
CH - 3780 Gstaad
Tel +41 33 748 81 81
Fax +41 33 748 81 83

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